LeBron James balls. Ina Garten hosts. Kendrick Lamar raps.

*

LeBron James balls. Ina Garten hosts. Kendrick Lamar raps. *

Everyone has a part to play and mine is turning ambitious ideas into executed reality for brands and creators alike. I’m an Internet-born storyteller who's carved out a career blurring the lines between brand strategist, account lead, producer, publicist, and copywriter. Sometimes all at once.

The throughline to my technicolor dreamcoat of a portfolio? Creating audience-resonant storytelling opportunities for some of today’s most visible brands and creators at the intersection of strategy, creative, and tactical execution. A decade-plus of playing different roles across PR, content production, account management, and creative strategy has taught me how to zoom out to see the full picture, the value of a well-timed deep breath, and how to deliver results when the clock's the ticking.

From 10+ years of PR experience to a leap of faith into content production and brand strategy, the roles I’ve held have amounted to a rap sheet that already feels greater than the sum of its parts. So size me up here and let’s connect. I promise, what I lack in web design sensibility, I make up for in critical thinking, creative collaboration, and a deep bag of tools I’ve picked up along the way (not big on belts, too constricting).