As an extension of the Amazon Music Live media ecosystem, we created the Amazon Music Tonight! Twitch Pre-Show. Centered around artist and music-focused interactive mini-games, trivia, challenges and more, we positioned celebrity streamer Will Neff at the helm of the conversation ahead of each Amazon Music Live performance. We interweaved pre-taped segments, two unique Nissan brand-sponsored segments, special features from performing artists, and more. 

It was late-night TV meets cable access, blended with early MTV and Jeopardy inspirations. We captured audiences in the hundreds of thousands in anticipation of each AML concert, engaged by fan-focused live segments, host-driven competitions, artist-inspired mini games, and more.