When the Challenge Dairy team approached us about a seasonal integration between one of YouTube’s most recognizable culinary talents and the Danish Creamery brand, nobody could have expected what happened next.

A series of holiday-focused content pieces on the Babish Culinary Universe channel quickly expanded into a full spokesperson partnership that placed celebrity chef Andrew Rea in the center of Danish Creamery’s Danish (American) Way campaign for a pair of 30-second spots where our client Andrew played not one, but two, starring roles in what turned out to be his commercial debut.