BIG3 Pro Basketball League

• Social strategy

• content production

• project management

Tasked with social strategy, production, publishing, and engagement reporting for both the BIG3, Ice Cube’s pro 3-on-3 basketball league, as well as the launch of the league’s LA-based expansion franchise, the LA Riot, our team produced a massive trove of content to support the 2025 season. Beyond hitting necessary brand awareness targets for both the league and the Riot, our team was also tasked with helping drive viewership, merch, and ticket sales for both the Riot and league-wide events.

The result was more than 50 pieces of cumulative content produced, delivered, and published each week across the season’s 11-week summer run, generating nearly 30 million impressions for the 2025 season.