Carvana

• National public relations strategy

• media and investor relations communications

• company-wide internal communications

My tenure as part of Carvana’s small-but-mighty in-house public relations and communications team was some of the most formative experience of my career.

Navigating the *unprecedented* consumer shifts of the pandemic, in four years, Carvana went from lauded pandemic darling to bankruptcy rumor target, only to emerge on the other side as one of the most impressive market rebounds in modern financial history, in part thanks to carefully crafted communications planning and equally meticulous company-wide operational planning and resolve. From a Fortune 500 debut to an award-winning 30-second Super Bowl spot, a stock crash to a multi-billion dollar acquisition, I saw a little bit of everything during my time as Carvana’s Sr. PR Specialist.

Directly reporting into Carvana’s CEO and CMO, in addition to AP press writing, story crafting and pitching, building thorough engagement reporting funnels, company-wide internal comms initiatives, and development of Carvana’s digital press room landing page, I often jumped between my national media relations role and coordinated collaboration with the brand’s in-house creative department as well.