Burgeoning Montana-based American wagyu brand, Range, was in need of a first-in-class e-commerce website to support a fledging nationwide delivery business. While Range had a visual identity, we needed to codify the brand’s storytelling methodology across the website, social media, and in-person activation spaces.

After a three-day content shoot at Montana’s famed Under The Big Sky festival, which attracted thousands of festival revelers and converted them into e-commerce customers right onsite in addition to a coordinated influencer campaign, Range was equipped with customized product photography, localized marketing assets, and an elegant new website designed to tell the brand story and guide lower funnel consideration. Now, Range is poised to become one of the foremost American wagyu purveyors in the U.S. in 2026.