Organic Trade Association: The Seal Makes It Simple

  • Creative Concepting

  • Custom Illustration + Animation

  • Project Management

  • Integrated Media Buy

In support of the Organic Trade Association’s 2025 - 2026 messaging campaign, The Seal Makes It Simple, our team created a custom illustration design system to inform a 30-second spot in addition to a brand new landing page.

Intentionally minimalist, with the strategic intent to be absorbed primarily OOH and via mobile, we created a fluid storytelling content pillar for OTA, designed to help shoppers simplify the chaos of today’s modern grocery stores. Additionally, we expanded the Seal Makes It Simple messaging platform with a customizable suite of marketing assets distributed to INFRA retailers (Independent Natural Food Retailers Association) and a coordinated media buy in key Whole Foods Marketplaces across the U.S.

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